Our Historia
Savoring the Past
A Rich History of Food & Culture
Tijuana is Mexico’s melting pot, home to one of the country’s most diverse food scenes.
Ralfy Quepons grew up in the heart of Tijuana, spending time at his dad’s mechanic shop—right next to their humble taco stand, El Pilón. In Mexico, taquerias are more than just eateries; they’re community hubs where friends gather, families bond, and young love blossoms.
From that small taco stand to Rafelitos—a high-ceilinged tribute to Mexican pride—Ralfy continues to build community, bringing the warmth of Tijuana’s taquerias to the Alaskan food scene.
Culinary History
Today, Rafelitos continues to honor this great Mexican tradition with their combination of authentic foods from many different regions of Mexico. Team Rafelitos has traveled to Tijuana, Michoacán, Guadalajara, Mexico City, Toluca, and Oaxaca to learn their recipes from renowned Mexican chefs and artists.
Xolo
The Rafelitos Mascot
Xoloitzcuintle, or Xolo (pronounced cho•lo) as many people know them as, have a deeply woven history in Mexico. They were buried with their owners to help as guides to the soul on its journey to the underworld.
They are very special to the cultures heart and that is why today, they are a symbol of Tijuana's pro soccer club ' Xoloitzcuintles de Caliente'.
Pride
There’s something powerful about Mexican pride. It comes from a deep respect for family, tradition, and giving your best no matter the obstacle. There are no shortcuts and no ego, just heart. It’s honest, humble, and full of flavor. Rafelitos brings that spirit to the table, serving tacos that celebrate the culture, the hard work, and the warmth of home in every bite.
A woman smiling and pointing at a plate of tacos and chips in a brightly decorated restaurant with string lights and colorful artwork on the ceiling.
A black oval plate with four tacos topped with various ingredients, placed on a wooden table in a restaurant with large windows and a person in the background.
Close-up of four tacos with various fillings on a plate, with a man in a plaid shirt in the background inside a decorated restaurant.
A glass of white wine on a wooden table inside a colorful, artsy restaurant or bar with murals and string lights.
A bar or restaurant counter with various plates of tacos, a glass of white wine, and a beer bottle on a wooden surface, with a colorful mural in the background.
Person wearing black gloves chopping food on a wooden cutting board in a commercial kitchen.